About Curious Mind Network

Built by an Educational Business, for Educational Businesses

Curious Mind Network grew from more than 20 years of firsthand experience building educational products, reaching homeschool families, navigating funding programs, and operating the systems behind a growing education company. We understand what educational businesses need because we have lived the journey ourselves.

More than 20 years in educational commerce Part of the Well Planned Day family of companies
The many roles involved in building and operating an educational business

The Reality of Educational Business

Building an Educational Business Takes More Than One Hat

Behind every curriculum, tutoring program, educational resource, microschool, and learning platform is a business balancing far more than product creation.

Educational founders are often expected to create, market, sell, fulfill, support customers, manage technology, navigate funding programs, and plan for growth—sometimes with only a very small team. Curious Mind Network was built with that reality in mind.

Too many systems to manage

Sales, marketing, fulfillment, technology, and customer service often operate separately.

Limited paths to visibility

Strong educational products can still struggle to reach the families, teachers, and schools that need them.

Growth creates new complexity

More customers and purchasing pathways require stronger infrastructure, processes, and support.

Educational businesses should not have to build every part of their growth infrastructure alone.

Preparing for What Comes Next

Built for the Growth Ahead

Educational commerce is entering a new era—one that brings more customers, more purchasing pathways, and greater opportunities for educational businesses prepared to grow.

A pathway connecting educational businesses with marketplace access, technology, operational resources, and long-term growth

A connected ecosystem helping educational businesses move from marketplace participation to sustainable growth.

Greater opportunity requires stronger infrastructure behind it.

Educational businesses can increasingly serve customers through everyday retail purchasing, ECCA scholarships, and future educational-funding pathways while reaching families, teachers, and schools through one expanding marketplace.

But reaching more customers is only the beginning. Sustainable growth requires dependable technology, thoughtful operations, scalable fulfillment, knowledgeable guidance, and trusted professional support.

Curious Mind Network was created to help educational businesses prepare for that growth. Through the broader Well Planned Day family of companies, the Network connects approved vendors with marketplace opportunities, operational resources, business services, and strategic support designed specifically for education.

Marketplace Access

Build visibility and serve customers through multiple purchasing pathways.

Operational Resources

Strengthen the systems required to fulfill, support, and manage growth.

Business Services

Connect with specialized services and trusted professional relationships.

Strategic Support

Prepare for new opportunities without losing focus on the educational mission.

The future of education will be built by connected organizations equipped with the tools, relationships, and infrastructure needed to grow well.

Rebecca Farris, founder of Curious Mind Network

A Personal Note to Educational Vendors

You Shouldn’t Have to Build Alone

I know how much it takes to turn an educational idea into a growing business.

Most educational founders begin with a passion for helping students, supporting families, or creating something meaningful. Very few begin because they want to become experts in fulfillment, technology, compliance, payroll, marketing, or large-scale operations.

Yet as a business grows, those responsibilities quickly become part of the journey. I have lived that reality firsthand—creating educational products, building an audience, packing orders, answering customers, managing technology, navigating funding programs, and learning how to grow through every new stage.

Curious Mind Network was built from that experience. My goal is not simply to give educational businesses another place to list their products. It is to help create the visibility, relationships, systems, and support they need to grow with greater confidence.

The future of education will not be built by isolated businesses trying to solve every challenge alone. It will be built by connected organizations growing together.
Rebecca Rebecca Farris · Founder, Curious Mind Network